I’ve worn several hats, all stitched together with the thread of human-centered design.
Rogers Bank - Act I: The Launch
Rogers Communications aimed to enter the financial services space, and my agency was tasked with leading the entire web launch of their first product, the Rogers First Rewards Mastercard.
Rogers Bank - Act II: The Foundation
With complete autonomy and no initial creative direction or assets, I led the end-to-end design of its foundational platform, from core information architecture to a robust, scalable UI framework.
Rogers Bank - Act III: The Unification
Years after its successful launch, Rogers Bank needed to align its standalone website with the parent Rogers.com brand to create a cohesive omnichannel experience.
CPP Investments
CPP Investments is one of the world's largest retirement funds, managing mission-critical investment workflows.
Manulife Financial
Manulife Financial, a leading insurance provider, needed a customizable tool to support its affinity clients (e.g., Engineers Canada) in selling insurance.
OCAF
The Ontario Cultural Attractions Fund (OCAF) is a government-funded organization supporting major cultural and arts programs across Ontario.
Onlia
Onlia Insurance, a new Canadian insurance provider, needed to establish a strong, relatable brand presence during their national rollout.
MyCaribou
MyCaribou is a startup focused on global healthcare partnerships, connecting patients with medical opportunities worldwide.
ERCO
ERCO is a global leader in chemical manufacturing that was undergoing a major branding and marketing overhaul.
Bosque Landscape Architecture
Bosque Landscape Architecture is a design firm known for its high-end residential projects.
Rogers Bank eKYC
Rogers Bank needed a remote identity verification solution when COVID-19 closed retail stores, halting a critical step for many credit card applicants.
Rogers Bank 2D Bar Code Scanner
Rogers Bank needed to improve the slow and inefficient retail onboarding process for their Mastercard.
Ryder The Samoyed
This project chronicles the journey of building Ryder the Samoyed's social media presence from a personal account into a full-fledged content brand and business.
Dyson X Ryder The Samoyed
Dyson, a global leader in premium household appliances, sought to promote its vacuum technology to the key pet owner market segment.
John Hancock
John Hancock, a major financial services company, needed a tool to help its agents explain retirement strategies to clients on the go.
Rogers eCommerce
Rogers Communications faced high drop-off rates in their legacy online order flow for cable, internet, and wireless services.
Club Monaco
Club Monaco is an international retail brand known for its affordable luxury and modern, minimalist essentials.
ZoomAndGo
ZoomAndGo was a travel-tech company that pivoted from a consumer-facing hotel review site to a B2B corporate travel booking platform.
