Launching the Rogers Bank Mastercard

Rogers Communications aimed to enter the financial services space by launching the Rogers Bank Mastercard. The key challenge was developing a seamless digital presence that aligned with the Rogers brand while establishing a distinct identity for the banking venture.

The goal was to create a simple credit card application process with self-serve content to minimize call center volume, while ensuring the bank met regulatory compliance and delivered an intuitive user experience.

1. Interactive Prototype to Secure Buy-In
   
   1. To get the project approved, I designed and delivered a compelling interactive presentation and prototype that showcased the entire digital experience of the proposed Mastercard, securing board approval for the new line of business.
2. ‍End-to-End Digital Experience Design
   
   1. I crafted the entire digital experience, from user workflows and UI designs to prototypes for the frictionless application process. A key focus was simplifying the complex, multi-step eKYC (electronic Know Your Customer) process to streamline user onboarding while ensuring full regulatory compliance.
3. ‍UI Framework Development & Implementation
   
   1. I built a scalable UI framework for the website, aligning it with the parent Rogers brand while creating a unique, user-friendly design language for the bank. I then worked closely with engineering and marketing teams to ensure a seamless implementation.

• Accelerated Launch: The digital platform supported the successful launch of the Rogers Bank Mastercard, introducing Rogers Communications into the financial services sector.
• Customer Adoption: Simplified workflows contributed to a significant increase in application completions and customer acquisition.
• Long-Term Engagement: The success of the initial project led to nearly 10 years of ongoing collaboration, including enhancements to the bank's digital ecosystem and the creation of promotional tools for customer retention.

A compelling prototype is the most powerful tool for earning executive buy-in. By showing, not just telling, what the final digital experience could be, we were able to align stakeholders and secure project approval effectively. This project proved that a well-crafted prototype is more than a design tool—it's a strategic asset that can launch an entire line of business.