Launching a High-Impact Website for a Prestigious Magazine Feature

Bosque Landscape Architecture, known for its high-end residential designs, was featured in a prestigious magazine and needed a professional website to coincide with the article's release. The challenge was to deliver a polished, impactful online presence within a tight timeline of just a few weeks.

The goal was to:

• Quickly launch a visually appealing and functional website to maximize exposure from the magazine feature.
• Showcase Bosque's portfolio in a way that reflected their expertise in luxury residential landscape design.
• Provide a manageable platform for future updates that could be scaled as the firm grew.

1. Rapid Platform Selection & Customization
2. To meet the urgent deadline, I recommended and implemented Squarespace for its balance of design flexibility and speed. I customized a template to align with Bosque's minimalist brand, creating clean, elegant layouts that allowed their work to stand out.
3. ‍Content Strategy & Visual Storytelling
4. I collaborated closely with the firm to develop compelling project descriptions and testimonials. The core of the strategy was visual storytelling; I structured the portfolio to use large, full-screen photography, letting the quality of their landscape designs speak for itself and resonate with their high-end clientele.

• Timely Launch: Delivered a fully functional website within the tight deadline, aligning perfectly with the timing of the magazine feature.
• Enhanced Brand Visibility: The website served as a hub for prospective clients drawn by the magazine feature, showcasing Bosque's expertise in luxury residential design.
• Scalable Platform: Provided Bosque with a Squarespace-based site that they could easily update and expand as their portfolio grew.
• Client Satisfaction: Bosque praised the rapid turnaround and the website's alignment with their brand and project goals.

This project was a masterclass in strategic triage. When faced with an immovable deadline, the key is to choose tools and processes that prioritize impact and speed without sacrificing quality. Recommending Squarespace allowed us to deliver a high-end feel that met the client's immediate, high-stakes goal, proving that the right platform choice is a critical strategic decision.