Dyson X Ryder The Samoyed
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Social Media, Household Appliances

Creating Authentic Influencer Content to Engage Pet Owners for Dyson

Dyson, a global leader in premium household appliances, sought to promote its vacuum technology to the key pet owner market segment.

Role:
Content Creation. As the creator for @RyderTheSamoyed, I handled the entire process from concept development and storytelling to filming and editing.
Result:
Delivered professional reels that Dyson praised as "some of the best content produced by a creator," leading to strong audience engagement.
View Site:
View on Instagram

The Problem

Dyson sought to promote their vacuum's effectiveness for pet owners by leveraging content creators to showcase the product in real-world scenarios. The challenge was to produce authentic, engaging content that highlighted the vacuum's value while aligning with Dyson's premium brand identity.

The Goal

As the creator behind @RyderTheSamoyed, with over 120,000 engaged followers, my goal was to produce authentic content that powerfully showcased the vacuum's features for dog owners and aligned perfectly with Dyson's premium brand standards.

My Process & Design

  1. Concept Development
    1. I focused on a relatable narrative: the daily challenge of cleaning up after a Samoyed, a breed famous for its heavy shedding. The story was crafted to connect the vacuum's powerful features directly to the pain points of pet owners in an authentic way.
  2. ‍Content Production & Editing
    1. I managed the full production process, including an in-store shoot to capture Dyson's retail presence and lifestyle footage of Ryder at home. I then edited two polished reels, focusing on sleek visuals and clear messaging that matched Dyson's high-end brand tone.
Screenshots and other assets available by request

Solution & Results

  • Positive Client Feedback: Dyson praised the reels as some of the best content produced by a creator, citing their professionalism and effectiveness in connecting with pet owners.
  • Audience Engagement: The reels resonated with Ryder's audience, driving strong engagement metrics, including likes, comments, and shares from pet owners identifying with the challenges showcased.
  • Brand Partnership Success: The project strengthened the relationship with Dyson, opening the door for potential future collaborations.

Lessons Learned

This project underscored the power of authentic storytelling in influencer marketing. The content succeeded not just by showing a product, but by embedding it into a genuine, relatable problem. For premium brands like Dyson, the creator's role isn't just to demonstrate features, but to uphold the brand's quality through high-production value and a narrative that feels both aspirational and authentic.

Let’s create experiences that matter.
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