Mike Hyttinen - Digital Experience Strategist & UX/UI Designer

I create experiences that matter.

I’m Mike Hyttinen, a UX design leader and product strategist at Sprucepop. I tackle the problems design alone can’t solve. Drawing on business sense, technical know-how, and an eye for detail, I give ambitious projects the clarity they need to launch with confidence.

Download My Resume

Visit Sprucepop

A bit about me.

With over two decades of leadership in UX, I operate where strategy meets execution. I founded and ran a 12-person digital agency, Bluenotion, delivering multi-million-dollar projects for brands like Scotiabank, Rogers, HarperCollins, John Hancock, and Sportsnet, before launching my independent consultancy, Sprucepop. This founder's journey taught me how to bridge the gap between C-suite vision and pixel-perfect implementation.

My approach is direct, my expertise is holistic, and my philosophy is simple: create experiences that matter.

Beyond my professional work, I'm an amateur photographer, aviation enthusiast, and have immersed myself in the creator economy. I grew the @RyderTheSamoyed Instagram community to over 100,000 followers, securing brand partnerships and commercial advertising deals. This hands-on experience has given me valuable insights into audience engagement, content strategy, and authentic storytelling.

Strengths

Entrepreneurial Mindset

I bring a founder's agility to corporate environments, finding creative solutions that accelerate time to market without sacrificing quality.

Cross-Disciplinary Mastery

My expertise spans UX strategy, product design, and front-end development, providing a holistic understanding of the entire product lifecycle.

Complexity Simplifier

I excel at transforming convoluted problems and dense regulatory requirements into intuitive, scalable, and human-centered solutions.

Skills

Strategy & Leadership

Product Strategy
Digital Transformation Consulting
UX Strategy & Planning
Stakeholder Communication & Management
Workshop Design & Facilitation
Project Leadership & Team Guidance
Cross-Functional Collaboration
Design Thinking & Problem Solving
Entrepreneurial & Founder Mindset
Business Acumen & Goal Alignment

UX & Product Design

User Research & Persona Development
Customer Journey & Experience Mapping
User Flow & Task Analysis
Information Architecture
Interaction Design (IxD)
Wireframing & Prototyping
User Interface (UI) Design
End-to-End Product Design
Design Systems & Brand Consistency
Usability Testing & Analysis
UX Audits & Heuristic Evaluation

Brand & Content

Art Direction & Creative Oversight
Brand Strategy & Positioning
Naming & Tagline Development
Messaging Architecture & Tone of Voice
Content Strategy
Copywriting & UX Writing
Microcopy & UI Text
Visual Storytelling
Brand Guidelines & Style Guide
Identity Systems & Logo Design

Technical & Analytics

Front-End Development (CSS & HTML)
Responsive & Adaptive Design Principles
Web Accessibility Standards (WCAG)
A/B Testing & Conversion Optimization
Data & Analytics Interpretation
Technical Feasibility Assessment

Let's create something that matters.

I'm always open to discussing new opportunities or collaborating on interesting projects. Feel free to get in touch.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Other Ways to Connect.

Email:

mikeh@mikeh.com

Phone:

+1-416-845-2583

LinkedIn:

/in/mikehyttinen

My Agency:

I create experiences that matter.

Selected Work

Launching a Bank: End-to-End Digital Acquisition

Modernizing Internal Tools for High-Volume Trading

Simplifying Insurance with a Personalized Report